Why do you want to deploy virtual cinema? Before getting started, you need to know what purpose you have in mind. What added value does virtual cinema offer you? There are several reasons to offer it, whether through a website or a (central) platform.
Our research shows that cinemas offer virtual cinema primarily to strengthen the relationship with their audience. Broadening the offer was also often mentioned; online, for instance, you can show films that can no longer be seen in cinemas. For film distributors, attracting new audiences and increasing marketing opportunities are paramount.