Theme 1: What does it bring you

What value does the deployment of virtual cinema bring you?

Possible choices:

• Deepening content

Consider screening films around a particular theme, genre or director, in line with the current physical film offer. Retrospectives, live interviews or lectures also lend themselves to virtual cinema.

• Increasing offer

Films that cannot be physically programmed due to a limited number of screening rooms, may be shown digitally. Films that disappear from cinemas can be shown online for longer – resulting in higher revenues. This also applies to local films, which are not released nationwide or worldwide.

• Money

Ticket sales of virtual cinema generate additional revenue. You could also consider a subscription model (a ‘Netflix model‘), where film fans get access to digital film screenings for a monthly or annual fee.

• Data collection

Virtual cinema provides useful data: data on viewing behavior, film preferences and demographic information can be collected to build user profiles.

• Marketing opportunities 

Based on that data, you can better tailor your offer to the preferences and needs of your audience.

• Contact with audiences

Virtual cinema allows you to get in touch with and generate offerings for audiences that are usually hard to reach.