Theme 5: Introduction

Side programme

A side programme adds something to the film experience: it provides more context and depth and acts as a differentiator. As such, it is also a way to strengthen the bond with existing visitors and reach new audiences – the main reasons why exhibitors and distributors choose virtual cinema, according to the survey. A side programme can consist of one-off or non-recurring events, such as lectures, debates, educational programmes and Q&As with filmmakers on the other side of the world.

When creating a side programme, also think about the cinematic experience in the physical venue, and how you can extend it to the digital venue. For example, before the main film starts, you can show advertising slides and videos – something film houses are increasingly doing. You can also show film trailers before the film starts or provide a short introduction to the film beforehand. So consider: how will your virtual programme run before and after the main film?