Theme 6: How and when

How and when can your offer be seen?

Possible choices:

• On demand 

This allows viewers to watch the film offer at a time that suits them best. They can stream content unlimitedly, whenever and wherever they want.

• On demand within limited time frame

This option also allows viewers to watch the offer on demand, but not unlimited: for example, films are available for a limited number of days or weeks, or can only be watched once.

• Live on tape

Here, VOD is presented as live: pre-recorded content can be watched at one particular time. Think of a previously recorded interview with a director, which can be seen ‘live’ after a film screening.

• Live

An event taking place live can be simultaneously livestreamed in an online venue. Think of the side programming to a film, such as a debate, Q&A, lecture (whether or not including interaction opportunities for the audience) or the live streaming of concerts or performances taking place at the same time in another location.

• Offline

With this option, content can be downloaded and watched offline at a later time.