Theme 6: Introduction

Moment in time

Unlike physical cinemas, a digital cinema has no fixed opening hours: virtual cinema can in principle be visited anytime and anywhere. So your offer can be constantly available, in the form of video on demand for example, but not necessarily. In fact: programmes with limited availability attract considerably more audiences than an offer that has unlimited availability, Medialoc knows from experience.

This evokes a sense of urgency. The survey shows that most respondents offer a selection of new and older film releases on on-demand services, as well as screening festivals, events and regional productions on their platform. On demand, livestreaming, offline: one does not have to exclude the other. So experiment, and see what works.