Theme 6: Practical tools & tips

Practical tools & tips

• Don’t think too rigidly when deciding when to offer virtual cinema. A hybrid approach, combining on-demand and live, is also possible.

• In your choice, take into account your target audience and the value you want to offer with virtual cinema. Live or live on tape generally lend themselves better to interaction than VOD.

• Especially with live, live on tape and VOD within a limited time frame, you create a sense of urgency.

• If your offer is limited or available only once, communicate this clearly.

• Ticket sales for physical and online venues can reinforce each other. For example, our research mentioned a promotion where an on-demand service gave away a free cinema ticket for a physical film screening with the purchase of an online ticket, which was a great success.