The business model of virtual cinema is not just about the financial picture. Equally important is how a cinema or distributor is of value to stakeholders, such as technical partners, lenders and knowledge organizations. When making choices, therefore, all these stakeholders must be taken into account, the study makes clear.
How do you create value for them? And how can you convert this value into results, whether that is revenue or more visitors? You can only answer these questions when you know who you need to relate to, both in terms of dependencies and collaborations.