Theme 8: Different models

Different models

Possible choices:

• Subscription model

Here, viewers periodically pay a fixed amount, e.g. per month or year, which gives them access to the virtual film offer. Major streaming services such as Netflix, Amazon Prime and Disney+ use this subscription model.

• Per viewing

Here, viewers pay an amount per film they want to see on the website or platform. Picl and Pathé Thuis, among others, offer this option.

• Free

This is a low-threshold way to introduce visitors to a virtual film offer and attract a wide audience.

• Advertising model

Viewers here have free access to virtual cinema and are shown (personalized) advertisements within this environment. Advertisers here provide revenue.

• Donation model

Asking the audience for a (voluntary) contribution is another way to finance virtual cinema. Here, audience involvement is crucial.