Theme 8: Introduction

Financial revenue

Every product and service that adds value can be earned. Yet the greatest value of virtual cinema for your organization is in audience reach, brand awareness, marketing opportunities and deepening of your offer rather than in much revenue. Our research shows that the financial returns of a virtual film offer are not that significant yet.

‘It requires a lot of knowledge and does not generate much money,’ IDFA director Cees van ‘t Hullenaar told us. His advice: ‘Don’t think about it lightly and take time to shape your vision properly.’ This includes: thinking carefully about the financial picture.