Theme 8: Practical tools & tips

Practical tools & tips

• A subscription model means a stable revenue stream. Attracting and retaining subscribers does require regularly changing programs.

• Make sure viewers can pay in a safe, easy way.

• If you opt for the advertising model, work with advertisers that match your goal, target audience and offer. If necessary, offer viewers a premium option, where they get an ad-free viewing experience for a fee.

• Many exhibitors fear that video-on-demand services like Netflix, Amazon Prime and Disney+ will take over virtual cinema offerings. At the same time, the VOD market is becoming increasingly fragmented, creating opportunities for virtual cinema. A distinctive offer is key here.

• Ticket sales for physical and online venues can reinforce each other. For example, our research mentioned a promotion where an on-demand service gave away a free cinema ticket for a physical film screening with the purchase of an online ticket, which was a great success.